But we don’t stop with the front end by any means. To us, a truly exceptional user experience extends deeper into the core features and frameworks of a site, and we don’t rest until every pillar has been built with intelligence from the ground up, and then chiseled to perfection. Be it from speed to security, or usability to legality, we’ve considered everything so that you don’t have to stress over anything.
We don’t know about you, but we haven’t seen the same level of commitment or attention to detail anywhere in the competition.
Yet the question remains, how do we accomplish this? By paying special attention to the following (and often overlooked) aspects of web development, starting with the cornerstone:
Extreme Performance
It all starts with one philosophy. As we begin a new project, we ask ourselves how the visitor will feel the effect that every DOM addition, element subtraction, theme modification, and custom code adjustment has on the end user experience — a practice not unlike how web developers commonly built sites many moons ago, but has since been lost to obscurity.
Case in point, while most of our competitors evidently have no qualms in choking their visitors’ browsers with 200+ network requests to accommodate their oversized SEO, analytics, and social media plugins crammed into the background because that’s “just how they were trained”, we on the other hand prioritize their experience as customers over our own as developers.
What this means in practice is omitting anything in the website architecture that isn’t critical to fulfilling our needs / our clients’ needs / their customers’ needs, and intentionally using featherweight components for everything else, compounded together with standard best practices for performance enhancement.
In a nutshell, going the extra mile is why our website loads so quickly. That’s why it does not alienate mobile visitors on poor wireless connections. That’s why we retain over 95% of all traffic within the first 5 seconds of opening a page, and not 70% or less.
And that’s why we score perfect 100s across the board in Google Web Core Vitals (a standardized test for site performance, accessibility, best practices, and on-page SEO), a feat that only the top minority ever achieve and that—surprisingly—not even Google’s own landing page can claim.
That’s the Noctilucent Difference.
Maximum Security
Because our sites use only a minimal amount of JavaScript (which executes code on the visitor’s computer to render and interact with webpages), this means that they are also naturally resistant to certain JS-based weaknesses that many other sites are more prone to, as there is effectively less attack surface to potentially exploit those vulnerabilities.
Furthermore, our websites utilize various hardening tactics and filesystem integrity monitoring tools, protecting them 24/7/365 from a range of potential calamities, including malware infection, foreign login attempts, cross site scripting, SQL injections, local file inclusions, privilege escalations, and brute force attacks, among others.
All together, you can rest easily knowing that with Noctilucent, your site will always be safe and sound.*1
Universal Accessibility
Unlike many of our competitors, we care a great deal for the disadvantaged. We take active measures to ensure that our site code and formatting is clean and legible so that screen readers can have no possible trouble interpreting its contents into fluidly spoken sentences.
We also ensure that all of our sites’ copy leverages a trio of high contrast coloring, respectful spacing, and crystal clear typefaces, resulting in a higher standard of visual readability than most (who are seemingly always more concerned with aesthetics than universal access). Further still, we even build an interactive and easy-to-use text magnification tool into the top-lefthand side of every single page, providing invaluable content visibility assistance for the hard-of-sight everywhere.
According to the National Business and Disability Council, businesses that grant easy access for consumers with disabilities received 78% more business from buyers. Simply put, by partnering with us, just imagine how many more lifelong customers you’ll pick up when accommodating for the entire demographic pie.
Legal Compliance
If any publicly-accessible website has a contact form, accepts email addresses for a newsletter, or uses analytics software, it is by law required to provide a suitable Privacy Policy describing how it handles user data. Other businesses’ websites that you’ve seen in the wild which fit the above criteria yet either do not have a policy or an insufficiently descriptive one are acting in direct violation of this law.
But that doesn’t mean that yours has to be too; each website developed by Noctilucent is not just fully compliant with these regulations through the inclusion of a contextually comprehensive Privacy Policy, but also comes with crucial liability protections as standard in the form of an Accessibility Statement document, plus Terms of Use document that describes the relationship between the site and visitor in detail as applicable and where needed.
Which shields your business from unforeseen consequences such as violation notices, fines, and lawsuits issued by disgruntled visitors and passerby bureaucrats from three-letter organizations looking to easily profit (at your expense).
Powered by WordPress
Lastly, every site we imagine is expertly and lovingly constructed with the free and open source WordPress.org content management system, not only ensuring that your online presence always remains on the cutting edge of perpetually evolving web standards and technologies, but that they are also delivered to you markedly faster.
Let’s Get Started
Ready to make the first step? Simply tell us a little bit about who you are and what your business does, which of our plans and / or services interest you, and what type of online presence your business already has, if any at all. Then, just sit back and relax. We’ll take care of you at the earliest opportunity.
*1 Due to the inherent nature of the Internet, the 100% constant security of any form of stored data can never be guaranteed, but certain measures can be taken in order to make its infiltration relatively less probable.