Think of how a highway works; if it doesn’t have any ramps to enter into, it won’t receive any traffic. And unless those ramps are strategically linked to adjacent traffic-saturated roads, it still wouldn’t receive much usage. Equally so, even the most perfect website is rendered purposeless if it cannot be found by the people who can most benefit.
That’s why at Noctilucent, we use every (white hat) trick in the book to make Google, Bing, and the rest give yours preferential treatment when a lead searches for your specialty. Or in other words, we ensure that your highway boasts plenty of ramps in only the most convenient of locations to all but guarantee its adoption by local travelers in need of its utility.
Data Monitoring
It is possible that Google and / or other search engines will reconfigure their algorithms at any time to change the ways that sites are ranked (most recently in the March 2024 Google Core Update, as one example), and although we have reason to believe that our sites are built with significantly more future-proof principles than most, we regardless cannot guarantee that sites outside of our control will always remain ranked highly as a result of these changes.
That’s why for the sites that we have been entrusted to operate, we use a range of tools from Google, Microsoft, and other leading companies to continually monitor its performance in search engine rankings, as well as every page’s organic and paid impressions, bounce rate, click-through-rate, conversions, and sales channels. We then utilize this data to minimize any apparent weaknesses, and multiply indicated strengths, ensuring only peak performance for years to come.
Ad Management
In order to better cover all bases and further ensure the regularity of favorable exposure, we also leverage the paid advertisement and digital marketing tools provided by Google and Microsoft for artificially boosted visibility in the Google and Bing search engine result pages for a targeted query.
The best part? This procedure comes at no additional cost to you, since everything is rolled into one Autopilot subscription; simplifying your lead generation pipeline.
Citation Alignment
Just like road signs directing the flow of traffic, once your website has been published, it’s imperative that every public piece of information about your business matches together, otherwise distributed inaccuracies can harm its discoverability and reputation, and therefore ranking potential.
That’s why we at Noctilucent ensure that everywhere your business can be found, its address, phone number, hours of operation, website URL, and other citations are always synchronized and up to date, conveying not just a more consistent, but more reputable image to both search engines and leads alike.
Link Building
But even if all of your website’s on-page SEO is flawless, it can still be difficult to rank in a particularly competitive niche because your competitors’ sites have more traffic than yours. But then you might ask where their traffic comes from, and this is where link building comes into play. In a nutshell, the more strategically advantageous places on the Internet that point back to your website, the more impressions it tends to attract, as well as ranking authority depending on the quality of the link itself.
With Noctilucent, you can rest assured that your business will boast precision-accurate representations on an army of other established websites hand-selected for their own lively traffic and proven interest-boosting efficacy.
Or in layman’s terms, say goodbye to lead starvation. Forever.
Let’s Get Started
Ready to make the first step? Simply tell us a little bit about who you are and what your business does, which of our plans and / or services interest you, and what type of online presence your business already has, if any at all. Then, just sit back and relax. We’ll take care of you at the earliest opportunity.