As Steve Jobs famously stated, “design is not just what it looks and feels like; design is also how it works”. And we at Noctilucent agree.
Not only do we passively agree, we actively ensure that everything we produce is engineered for elegance from the inside out by prioritizing a broad range of device compatibility, following industry-standard design practices, not subliminally irritating visitors, and boosting conversion potential by highlighting the unique value proposition of your products or services.
Allow us to elaborate:
Responsive Design
‘Responsiveness’ may make you think of overall site performance, but in the context of web design and development, the two are distinct. Whereas performance refers to how fast a page can be rendered and how smoothly it can be interacted with, responsiveness measures how adaptive these same pages are to varying screen sizes, being whether they are viewed from a computer, tablet, or mobile phone, and if they can adjust to differences in aspect ratio in real time.
With Noctilucent, you can rest easily knowing that each page of every website that we build for any client is always optimized for an indisputably first class user experience, no matter the device your visitors use.
Intuitive Design
Nobody wants to lose out on sales because their leads couldn’t understand how to navigate their website. With Noctilucent, this simply isn’t a consideration as all of our sites strictly adhere to a founding philosophy of simplicity and straightforward placement, setting the standard for everything we build. Which ensures that anyone can visit one of our sites and instantly know what to do, no matter their intent.
Comfortable Design
To design a ‘comfortable’ website isn’t a common goal these days. When visiting most websites, have you noticed those obnoxious cookie banners immediately demanding your consent to who knows what? We don’t use cookies by default, so those don’t apply to us. How about annoying opt-in boxes distracting you from the content you came for? We use opt-in strips respectfully placed away from the content, but not out of view.
Or maybe you’ve also noticed the intrusive advertisements, lumbering animations, auto-playing media, noisy color palettes, borderline unreadable typefaces, busy element placement, information overload, or absurdly long load times, not to mention communication that treats guests more like automated phone systems than conscious human beings?
DON’T WAIT, BUY NOW, INQUIRE TODAY, CUSTOMER SERVICE REPRESENTATIVE … who actually speaks this way in natural conversation?
In contrast, we approach the concept of design discerningly and holistically. Our values are simple; if you can provide your leads a better overall experience and inspire more confidence in your services than your competitor’s, they will naturally prefer to work with you instead of them. And in order to provide our clients’ leads an exemplary experience, you won’t find anything mentioned above present in our works.
That’s the Noctilucent Difference.
Conversion-focused Design
Most people don’t justify large purchases based on what they desire, but rather based on what they require, considering all the while what they stand to gain, against the potential consequences if they were to pass.
That’s why we pivot your custom-built sales funnel towards solving the immediate needs of your target market, and then move to establish your business as the undisputed leader of its class in fulfilling those needs through leveraging testimonials, referral incentives, and other proven validation techniques wherever possible.
All of these methods joined together result in a more emotionally impactful lead impression of your brand, and thus a higher conversion rate.
Let’s Get Started
Ready to make the first step? Simply tell us a little bit about who you are and what your business does, which of our plans and / or services interest you, and what type of online presence your business already has, if any at all. Then, just sit back and relax. We’ll take care of you at the earliest opportunity.